![]() But today? For starters, it's hard to ignore the similarities between Big Brother and Donald Trump, whose cult of personality commands, for some, a similar unwavering fealty, even if his attention span is hopefully not as constant. 1984 wasn't like 1984, with its goofy suits and Alf and Talking Heads videos on MTV. In Apple's famous ad, a hammer-wielding champion blows apart massive screens showing the sneering face of Big Brother.Īpple was right. ![]() ![]() When Steve Jobs and his upstart rebels at Apple used the framework of Orwell's book to tell a dark story about conformity in the computing world, it seemed distant. His book details a society perpetually at war, ruled by an enigmatic figure known only as "Big Brother." Thanks to secret surveillance, Big Brother's totalitarian government knows all, punishing thoughtcrimes before they take place and rewarding conformity. Orwell published one of the great English-language novels on June 8, 1949, 70 years ago today. ![]() And we're remarkably comfortable with it. But here's the thing: 2019 looks a lot like 1984. ![]() George Orwell's novel describes a dystopian surveillance society as a warning, and Apple positioned itself as a counter to that disturbing future. In 1984, Apple said 1984 wouldn't be like 1984. ![]()
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